Effective Date: January 2026

How We Protect Your Information

Bear Creek Lake Resort (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and share information when you visit bearcreeklake.com (the “Website”), submit a form, contact us, or make a reservation.

1. Information We Collect

We may collect the following types of information (i.e. information that you provide us):

  • Name
  • Email address
  • Phone number
  • Mailing or billing address
  • Reservation details, including dates, occupancy, preferences, and special requests
  • Payment information (processed by third-party payment providers)
  • Any information you include in messages or form submissions

Information collected automatically
When you use our Website, we may automatically collect:

  • IP address
  • Device and browser information
  • Pages visited and time spent on the Website
  • Referring website and traffic source
  • General location data (approximate)
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide customer support
  • Process reservations and communicate about bookings
  • Improve Website performance, functionality, and user experience
  • Send updates and promotional communications if you opt in (you may opt out at any time)
  • Conduct marketing and advertising, including retargeting
  • Protect the security of our Website and prevent fraud
  • Comply with applicable legal requirements

3. Reservations Through ResNexus

We use ResNexus to manage reservations and booking-related communications. When you book through our Website, your personal information and reservation details may be collected and processed through ResNexus and its service providers to complete your reservation and provide related services.

4. Cookies, Analytics, and Advertising

We use cookies and similar tracking technologies to analyze Website traffic, improve performance, and support marketing efforts.

Google Analytics
We use Google Analytics to understand how visitors use our Website. This may include information such as the pages you view, time spent on the Website, and how you found our Website. To opt out of Google Analytics tracking, you can use the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads (AdWords)
We may use Google Ads to promote our services and measure the effectiveness of our advertising. Google Ads may use cookies or similar technologies to help display relevant ads and to track actions taken on our Website, such as form submissions or reservation-related activity. You can manage your Google ad settings here: https://adssettings.google.com/ 

Meta Pixel (Facebook and Instagram)
We use the Meta Pixel to measure advertising performance and to deliver more relevant ads on Meta platforms, including Facebook and Instagram. The Meta Pixel may collect data related to your activity on our Website such as page visits or actions taken. You can manage your ad preferences through Meta here: https://www.facebook.com/adpreferences/

Cookie Controls
You can disable cookies through your browser settings. Please note that some Website features may not function properly if cookies are disabled.

5. How We Share Personal Information

We do not sell your personal information. We may share personal information with trusted service providers only as necessary to operate our business and provide services, including:

  • ResNexus (reservation and booking management)
  • Payment processors
  • Website hosting providers
  • Analytics and advertising partners such as Google and Meta
  • Email and communication platforms
  • Legal or regulatory authorities when required by law or to protect our rights and safety

Third-party service providers are authorized to use personal information only as needed to provide services to us.

6. Your Rights and Choices

You may request to access, update, or delete your personal information by contacting us. You may also opt out of promotional emails at any time by clicking the unsubscribe link in any marketing email, or contacting us directly at the address below.

Certain information may be retained as required for reservations, legal compliance, dispute resolution, or record keeping.

7. Data Security

We use reasonable safeguards to protect personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is completely secure.

8. Children’s Privacy

Our Website is not intended for children under 13. We do not knowingly collect personal information from children.

9. Third-Party Links

Our Website may include links to third-party websites. We are not responsible for the content or privacy practices of those websites.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

11. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy request, contact us at:

Bear Creek Lake Resort
3510 Bear Creek Road
Franklinville, NY 14737
Phone: (716) 255-9037
Email: info@bearcreeklake.com